12 Things You Should Know
I wanted to challenge the conventional things that people would automatically assume as being things you should know, by promoting a selection of trivial subject matters. I wanted to test the theory of whether something can be acceptable and be made interesting by the way it is presented. I came up with the concept of producing a set of 12 publications that would provide an alternative read for young working professionals.
Each issue would contain information, pictures and case studies around the specific topic, which was aimed to promote, inform and inspire readers.
Size 570mm x 400mm
Pages22 + Front & Back
Stock Bulky Newsprint
Colours Pantone Black U
Pantone Warm Red U
Thought Publication was proposed as a monthly publication, with each issue focusing on a specific topic. The first 12 were proposed and can be viewed here.